Certificate IV in Marketing

Current intake is full, please contact admissions for next intake or a link for the next intake.


Are you a small business owner wanting to expand your reach amongst new customers? Online Marketing is not the way of the future, it's the way of today – and if you're not already utilising it then you may be falling behind.

Course Summary

Our Certificate IV in Marketing will position any business on the top of the marketing ladder with advanced tools and skills designed to bridge the gaps between your business, the internet and all of your new customers.

This course costs $250 to complete for eligible participants. This fee includes all course material and there are no additional fees associated with this course.

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Course Information

Current intake is full, please contact admissions for next intake or a link for the next intake.


Computer Training Australia
Level 6, 250 Collins Street
Melbourne, Victoria 3000
Phone: (03) 9654 3000
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Trainer Profiles

Laura James holds a Certificate IV in Training and Assessment, a Bachelor of Business in Management and Marketing, is a qualified Proof Reader & Editor,  and is currently undertaking her Masters in Training and Development.   Laura has over 20 years’ experience working in large c...
Keat Chiew is a TAE40110 certified and experienced executive with extensive local and international business management and marketing experiience. He is also a Business mentor with Small Business Mentoring Services. Keat is an accomplished business manager with strong understanding of business prici...
Damian has over 6,000 hours coaching, training and facilitation experience, in one on one and group formats. He holds a Certificate IV in Workplace Training and Assessment and a degree in Adult Learning and Development, from Monash University. He synthesizes academic studies with real-world general...
Lisa Watson holds a Certificate IV in Training and Assessment and Diploma of Management and is currently undertaking Diploma in Vocational Education and Training and Diploma in Training Design. She has 9 years of experience training and managing large sales teams and has successfully run a home-base...
We're proud to have Jenelle as one of our Micro Business trainers here at Computer Training Australia. With over 19 years of experience in business management Jenelle is a great asset to our experienced training team.  Courses Jenelle Teaches Cert IV in Small Business Cert III in Micro Bus...

Course Cost

Easy to Manage Course Fees

Enrol in a Certificate IV in Marketing with Computer Training Australia today for just $250. This fee applies to eligible students only. Concession fees are also available at $50.

The enrolment fee includes all course material, such as:

  • Register and build your own website that ranks high on search engines
  • Capture, edit and upload your own photos
  • Register and set up your own Facebook account and fan page
  • Conduct online transactions
  • Learn how to market and sell your products, service, skill or business idea online, via the internet
  • Business cards and letterhead templates
  • Workbooks and Certificates
  • Create your own Business Proposal

Tax Information

This course can be considered tax-deductible, depending on your income and tax structure.

Course Outline

Course Content

Enrol in Certificate IV in Marketing with Computer Training Australia and you'll work with some of the best equipment and learn from experts in their field.

Units of Competency

Our Certificate IV in Marketing is nationally accredited as BSB41315 - Certificate IV in Marketing.


BSBMKG408B Conduct market research
BSBMKG401B Profile the Market
BSBMKG402B Analyse consumer behaviour for specific markets
BSBSLS407A Identify and plan sales prospects
SITXICT401 Build and launch a small business website
BSBITU301A Create and use database
BSBCMM401A Make a presentation
BSBMKG409A Design direct response offers
BSBMKG413A Promote products and services
BSBMKG412A Conduct e-marketing communications



Employment Pathways

Following on from this qualification you'll have the opportunity to move into higher-education in a Diploma level. You will be awarded transferable credits for up to ten units.

You'll also be able move straight into the workforce. Likely job capacities include:

  • Direct marketing officer
  • Market research assistant
  • Marketing coordinator
  • Marketing officer
  • Public relations officer

Job Placements Opportunities

Career Outcomes

This course is best suited for small business owners and ambitious entrepreneurs. If you're starting a business or you already own one then you'll be gaining break-through skills and knowledge for your organisation, such as a website, business cards and much more.

If you're looking to use the skills in this course into a career capacity then our resume development assistance will help pave your path. Your appointed trainer will run you through the basics of resume writing and help you develop sound interviewing techniques.

USI: The Commonwealth Government have recently introduced 'Unique Student Identifier' numbers. It's mandatory that all students attending this course register for a free USI prior to commencement. Registering only takes a few minutes.

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